Kids Walk for MSK Kids is an event in Central Park that takes place each May, raising money for children’s cancers, with all money going to Memorial Sloan Kettering’s pediatric program and funding important research for rare cancers. Once MSK announced that the event would have to be virtual this year due to Covid-19, we had to re-brand the event so that we could announce this in an approachable way that would still make the event seem do-able and fun. This included multiple emails, giving the website a makeover, and creating social series.